You know the stereotype. The solar business, especially solar installation, is a small, almost cottage industry. Time to think again.
Solar City is America's largest solar installation business that has 80,000 customers and a stock capitalization value of $4.9 billion, according to an excellent NYT story that follows.
The NYT reports that Solar City's stock has increased 7-fold, but notes that the company has revenues but no profits to date. Time will tell whether or not the stock market has gauged accurately Solar City's future. This company may or may not be successful.
No matter the fate of Solar City, the stock market understands correctly that the solar boom is real and just getting started. This industry's US sales are going to double and possibly triple during the next 3 to 5 years. That industry boom gives companies of all sizes in the solar installation business a great opportunity to turn a profit.