In 2011 and 2012, the plug-in hybrids dominated electric vehicle sales, but no more. In the first 6 months, of 2013, as total electric vehicle sales surged, battery only electric vehicles pulled a surprise and led the way.
http://www.greencarreports.com/news/1085518_sales-surprise-battery-electric-cars-are-outselling-plug-in-hybrids.

See also: http://energy.gov/articles/ev-sales-skyrocketing-egallon-holds-steady.
Electric vehicles are both cheaper and fun to drive. Consumers want to drive on electricity and so plug-in hybrids are second-best options for most electric car consumers. Once all-electric vehicles extend range and decrease cost, the plug-in hybrid will sharply lose market share.
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